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Yes We Did! An inside look at how social media built the Obama brand

Rahaf Harfoush




[PDF.mc81] Yes We Did! An inside look at how social media built the Obama brand

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 | #1285918 in Books |  2009-05-30 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.00 x.40 x6.00l,.75 | File type: PDF | 216 pages

||0 of 1 people found the following review helpful.| A must read!|By Andres Obando|When i first started reading this book it was because of my thesis and because after listening to Rahaf in a conference she gave in my country. I felt inspired because of how people that are so young can achieve so much. So I started reading the book one day at 8:30 am and as the day went by I told to myself "okay, just one more chapter" and chapte| |"The Obama 2008 campaign is the best marketing campaign I have seen globally in over 25 years. Rahaf gives a fresh and informed insider’s view of what really made it such a spectacular success."|– Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Wor

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of techno...

You can specify the type of files you want, for your gadget.Yes We Did! An inside look at how social media built the Obama brand   |  Rahaf Harfoush. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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