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| #8158874 in Books | 2014-07-23 | Original language:English | PDF # 1 | .60 x6.90 x9.70l,.0 | File type: PDF | 176 pages||About the Author||Allan J. Kimmel is Professor of Marketing at ESCP Europe in Paris, France. He holds MA and Ph.D. degrees in social psychology from Temple University, USA. His research and writing interests focus on consumer behavior, marketing
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have engaged in conversations, its transmission is no longer limited to face-to-face interactions over the clothesline and across backyard fences. Today, the dissemination...
You can specify the type of files you want, for your gadget.Word of Mouth and Social Media | From Routledge. I was recommended this book by a dear friend of mine.
