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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Lance Loveday, Sandra Niehaus




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 | #1289098 in Books |  2007-10-27 | Original language:English | PDF # 1 |  9.12 x.37 x7.48l,.95 | File type: PDF | 216 pages

||1 of 1 people found the following review helpful.| Useful and Relevant|By V. J. Cudnik|Having a read a few other reviews that said it was light on substance... I have to disagree. I got it today and dug right in. I felt I got my money's worth by the end of the first chapter. I design sites for a lot of different businesses, and this is really making me evaluate some of my previous work. Of course, the internet is changing const| |"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money." |--  Bryan Eisenberg, bestselling

Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountabl...

You can specify the type of files you want, for your device.Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads   |  Lance Loveday, Sandra Niehaus. A good, fresh read, highly recommended.

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