[PDF.57la] The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs

The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs

[PDF.tb59] The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs

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 | #3226905 in Books |  2003-02-20 | Original language:English | PDF # 1 |  9.10 x1.38 x6.30l, | File type: PDF | 336 pages

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||8 of 8 people found the following review helpful.| The Database Marketing Case Book|By E. Sander|I have been an admirer of Arthur Hughes' writing for many years. His books The Complete Database Marketer and the splendid Strategic Database Marketing are among the best in the genre. Especially the latter has helped me a lot in my own projects as a database marketing specialist.
Now Arthur returns with a new book, another fin|From the Back Cover||How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs |Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and oper

To be successful, database marketers have to think like customers. They have to dream up strategies they think will work, test them, come up more new ideas, and test them again. Arthur Hughes, a leading expert in database marketing, shows readers how to accomplish those goals. He shows them how to get out of the vicious circle of building new loyalty programs, instead showing them how to build enduring loyalty programs using incrementalism. In this guide, readers will le...

You easily download any file type for your device.The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs   |  Arthur Middleton Hughes. A good, fresh read, highly recommended.

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