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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Frank Rose




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 | #961410 in Books |  W.W. Norton & Co |  2011-01-01 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  8.60 x1.30 x5.90l,.96 | File type: PDF | 354 pages

||4 of 4 people found the following review helpful.| Excellent for writers|By Robin Hobb|This book fascinated me from start to finish. It examines how readers and viewers are now immersed in our fictions in ways that previous generations could never have imagined. For anyone curious about how tales are now marketed, and how readers and viewers become participants in fictional worlds, this is a must read.|1 of 1 people found th|From Booklist|*Starred * Before the Internet, people were accustomed to storytelling, that basic human impulse to try and make sense of life, as something linear and passive. But the multimedia dynamics of the In

A field guide to the visionaries―and the fans―who are reinventing the art of storytelling.

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movi...

You easily download any file type for your device.The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories   |  Frank Rose. A good, fresh read, highly recommended.

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