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Social Media and Political Power: Harnessing Technology's Promise in Established, Emerging, and Aspiring Democracies

Bala A. Musa




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 | #6403139 in Books |  2018-02-28 | Original language:English | PDF # 1 |  .0 x.0 x.0l,.0 | File type: PDF | 232 pages

||About the Author||Bala A. Musa, PhD, is professor of communication studies at Azusa Pacific University in California.

In this intriguing work, case studies illustrate the role of social media in global politics and demonstrate how politicians harness its power to persuade voters, communicate with citizens, and manage political affairs.


• Explores the potential of social media to strengthen democracy and democratic institutions

• Identifies ways to increase citizen participation in political communication

• Reveals how social media is used in vari...

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