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Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

Paul Springer, Mel Carson




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 | #1831899 in Books |  2012-11-15 | Original language:English | PDF # 1 |  9.00 x.49 x6.00l,1.57 | File type: PDF | 232 pages

||1 of 1 people found the following review helpful.| Excellent|By E. Hartstein|I highly recommend Pioneers of Digital to anyone who is interested in digital media, the internet, advertising in general...or just about anything business related. The common themes and lessons apply to everything - be passionate about what you do, believe in what you do, be proactive, be original, etc.

It's easy to think "20 Pioneers? How| |Marketing, branding, PR and advertising professionals, marketing students

|"These very insightful stories are perfect for those fascinated by the history of digital." --Sir Martin Sorrell, CEO, WPP|| "If you embrace new media and the sp


Pioneers of Digital
showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.

Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Witho...

You easily download any file type for your device.Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media   |  Paul Springer, Mel Carson. A good, fresh read, highly recommended.

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