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Microstyle: The Art of Writing Little
Christopher Johnson
[PDF.ow70] Microstyle: The Art of Writing Little
Microstyle: The Art of Christopher Johnson epub Microstyle: The Art of Christopher Johnson pdf download Microstyle: The Art of Christopher Johnson pdf file Microstyle: The Art of Christopher Johnson audiobook Microstyle: The Art of Christopher Johnson book review Microstyle: The Art of Christopher Johnson summary
| #805031 in Books | 2012-07-23 | Original language:English | PDF # 1 | 8.30 x.70 x5.50l,.46 | File type: PDF | 256 pages||4 of 4 people found the following review helpful.| HOW WE READ & WRITE TODAY: Not only for Twitterers, Bloggers or Advertisers!|By Franco Arda|Microstyle (or micromessages) is all about grabbing the attention for a moment and communicating something quickly. It's how we (mostly) read and write today.
The author, Christopher Johnson, PhD., an expert in verbal branding, says that, I paraphrase: "Daily verbal life has c||With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson s sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring. "
Makes accessible a n
“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”―New York Times
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapt...
You can specify the type of files you want, for your gadget.Microstyle: The Art of Writing Little | Christopher Johnson. I was recommended this book by a dear friend of mine.
