[PDF.19lc] Managing Public Relations and Brand Image through Social Media

Managing Public Relations and Brand Image through Social Media

[PDF.xi27] Managing Public Relations and Brand Image through Social Media

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 | #9510830 in Books |  2016-05-16 | Original language:English |  11.02 x.88 x8.50l,2.56 | File type: PDF | 353 pages

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||About the Author|Anurag Singh is a Faculty member in the Faculty of Management Studies, Banaras Hindu University, Varanasi, with fifteen years of academic and six years of research experience. He has authored one book and has to his credit thirty-five res

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brands reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organizations actions. Participation in social media is mandatory for a brands success in this highly competitive online era....

You can specify the type of files you want, for your device.Managing Public Relations and Brand Image through Social Media   |  Anurag Singh. A good, fresh read, highly recommended.

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