[PDF.04mn] Making Ads Pay: Timeless Tips for Successful Copywriting

Making Ads Pay: Timeless Tips for Successful Copywriting

[PDF.cx57] Making Ads Pay: Timeless Tips for Successful Copywriting

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 | #1303281 in Books |  2013-02-08 | Original language:English | PDF # 1 |  9.02 x.54 x5.98l,.77 | File type: PDF | 258 pages

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||5 of 6 people found the following review helpful.| Classic Copywriting Guide|By Andrew Everett|John Caples was a pioneer of direct-response copywriting. In Chapter 8 he presents as series of paired ads which were tested, followed by analysis of why the winning ads outperformed. The winner often outperformed the other by a wide margin -- up to five times as many responses.

Caples emphasizes the importance of headlines

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

You can specify the type of files you want, for your gadget.Making Ads Pay: Timeless Tips for Successful Copywriting   |  John Caples. I was recommended this book by a dear friend of mine.

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