[PDF.01lo] Handbook of Research on Integrating Social Media into Strategic Marketing

Handbook of Research on Integrating Social Media into Strategic Marketing

[PDF.mj57] Handbook of Research on Integrating Social Media into Strategic Marketing

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 | #7688936 in Books |  2015-04-30 | Original language:English | PDF # 1 |  11.02 x1.00 x8.50l,2.80 | File type: PDF | 440 pages

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||About the Author|Nick Hajli is a programme director and a Lecturer in Marketing in Newcastle University Business School. He is an Editor in Journal of Research in Interactive Marketing. He also serves as the guest editor for several high impact journals

To survive in todays competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.

The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices an...

You easily download any file type for your gadget.Handbook of Research on Integrating Social Media into Strategic Marketing   |  Nick Hajli. A good, fresh read, highly recommended.

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