[PDF.92bm] Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

[PDF.tr83] Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

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 | #898044 in Books |  2011-10-24 | Original language:English | PDF # 1 |  8.96 x.53 x5.96l,.73 | File type: PDF | 240 pages

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||0 of 0 people found the following review helpful.| Concise survey of content marketing|By Andrew Everett|"Instead of advertising, the shift is toward publishing... Companies are sharing: knowledge, expertise, and how-to. They know customers who might not have 30 seconds to spend on watching one of their ads might gladly surrender 30 minutes to dive into truly useful content."

Continuing the 'think like a publisher' t|About the Author|Rebecca Lieb is a globally recognized expert on digital marketing, publishing, and media, and content strategy. She founded and led Econsultancy's US operations, was VP and editor-in-chief of The ClickZ Network for over seven years, and r

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it,...

You easily download any file type for your device.Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)   |  Rebecca Lieb. A good, fresh read, highly recommended.

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