[PDF.82nd] Clout: The Art and Science of Influential Web Content (Voices That Matter)

Clout: The Art and Science of Influential Web Content (Voices That Matter)

[PDF.ra66] Clout: The Art and Science of Influential Web Content (Voices That Matter)

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 | #650725 in Books |  2010-12-13 | Original language:English | PDF # 1 |  8.99 x.49 x6.96l,.84 | File type: PDF | 240 pages

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||1 of 1 people found the following review helpful.| "Clout" must be read by anyone who is faced with using the web to speak to consumers.|By AK Parks|I really enjoyed the angle at which Clout comes at content. Unquestionably you've heard the overused phrase, "content is king," and while there is heavy emphasis placed on the importance of content, Clout digs much deeper into the "Why?" forcing you to think about your content stra| |"Clout is for any professional who wants to create content that people will actually care about...put this on your short-list." |Kristina Halvorson, author of Content Strategy for the Web

"Clout is worth adding to your book list. But don't li

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?

An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
 
Clout explains the key principles of infl...

You can specify the type of files you want, for your device.Clout: The Art and Science of Influential Web Content (Voices That Matter)   |  Colleen Jones. Which are the reasons I like to read books. Great story by a great author.

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