[PDF.94on] Brand Resilience: Managing Risk and Recovery in a High-Speed World
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Brand Resilience: Managing Risk and Recovery in a High-Speed World
Jonathan R. Copulsky
[PDF.gj98] Brand Resilience: Managing Risk and Recovery in a High-Speed World
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| #1974441 in Books | 2012-11-27 | 2012-11-27 | Original language:English | PDF # 1 | 8.81 x.68 x5.75l,.60 | File type: PDF | 256 pages||0 of 0 people found the following review helpful.| A must-read for anyone involved with creating and maintaining brand strategy|By Customer|Brand Resilience is a must-read for anyone interested in or responsible for protecting brand value in our social-media induced world where every customer, partner, employee and competitor has the power to impact your brand (amplify or sabotage it) at lightening speed. It is focused, specif|||“Be afraid. Be very afraid. Brands are now so valuable that damage to them can mean millions or billions in lost profits, while threatening the very foundation of a business--its customer loyalty. Luckily, history gives us good models for defense agains
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash―by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first centu...
You easily download any file type for your gadget.Brand Resilience: Managing Risk and Recovery in a High-Speed World | Jonathan R. Copulsky. A good, fresh read, highly recommended.
